中國傳媒大學公共治理與城鄉(xiāng)智慧管理高級研修班的課程有哪些?
來源:路燈在職研究生
時間:2019-05-16 17:05:34
課程編號 | 課程科目 | |
通識課程(4門) | ||
CUC51001 | 中國傳統(tǒng)文化與企業(yè)管理Chinese culture and enterprise management | |
CUC51002 | 戰(zhàn)略管理Enterprise strategic management | |
CUC51003 | 商法Commercial law | |
CUC51004 | 倫理學Ethics | |
專業(yè)課程(10門) | ||
CUC55001 | 廣告學Advertising | |
CUC55002 | 新聞傳播史(中外)History of News Communication (Chinese and Foreign) | |
CUC55003 | 公關原理PR principle | |
CUC55004 | 公共關系與媒體Public relations and media | |
CUC55005 | 廣告?zhèn)鞑WAdvertising communication | |
CUC55006 | 政府公關Government public relations | |
CUC56001 | 智慧城市治理Smart city governance | |
CUC56002 | 智慧城市與數(shù)字生存Smart city and digital survival | |
CUC56003 | 文化管理與政策Cultural management and policy | |
CUC56004 | 大數(shù)據(jù)與地方治理Big data and local governance | |
實踐與活動 | ||
學員拓展活動Student development activities | 班級季度郊游Class quarter outing | |
學術交流 Academic exchange | 校友俱樂部沙龍Alumni club salon |
*課程根據(jù)最新熱點及培養(yǎng)方案進行調整
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